When weighing the good and bad technology has brought us, here’s one to add to the plus column: mommy blogs.
The cutesy name is deceptive. These online diaries reveal the messy reality of raising children American-style – which has been relatively isolated in each family home. But these web writers chronicling the ups and downs of parenthood have fashioned community support for millions.
Starting small in the late 1990s, the mommy-blog phenomenon has exploded to about 4 million writers in North America, according to online marketers, and many times more readers. One of the most popular writers, Heather Armstrong of Dooce.com, has over a million followers on Twitter. Mommy blogs have multiplied so rapidly that parent website Babble.com expanded its annual Top 50 ranking last year to the Top 100 Mom Blogs. The 2012 list came out last week. (more…)